A restaurant, clinic, agency, and software business need different things from a website. Start with the task your customers need to complete.

Restaurants & Cafés

Must-have features:

  • Online menu with prices and photos
  • Reservation/booking system
  • Location with Google Maps
  • Hours of operation
  • Photo gallery of food and ambiance
  • Mobile ordering integration

Budget: $500–$1,500

SEO keywords to target:

  • “Best [cuisine] restaurant in [city]”
  • “[Restaurant name] menu”
  • “Restaurants near me”

Medical Clinics & Dentists

Must-have features:

  • Online appointment booking
  • Doctor/staff profiles with credentials
  • Services list with descriptions
  • Patient testimonials
  • Insurance information
  • HIPAA-compliant contact forms
  • Blog with health tips

Budget: $1,000–$3,000

SEO keywords to target:

  • “[Specialty] doctor in [city]”
  • “[Treatment] cost near me”
  • “Best dentist in [city]”

Law Firms & Consultants

Must-have features:

  • Practice areas with detailed descriptions
  • Attorney profiles and credentials
  • Case results or testimonials
  • Free consultation booking form
  • Blog with legal guides
  • Trust badges and certifications

Budget: $1,000–$3,000

SEO keywords to target:

  • “[Type] lawyer in [city]”
  • “Free legal consultation [city]”
  • “How much does a [type] lawyer cost?”

E-Commerce & Retail

Must-have features:

  • Product catalog with search and filters
  • Shopping cart and secure checkout
  • Payment integration (Stripe, PayPal)
  • Customer accounts and order tracking
  • Product reviews and ratings
  • Inventory management

Budget: $2,000–$10,000

SEO keywords to target:

  • “Buy [product] online”
  • “[Product] reviews”
  • “Best [product] [year]”

Real Estate Agencies

Must-have features:

  • Property listings with photos and virtual tours
  • Advanced search filters (price, location, type)
  • Agent profiles
  • Mortgage calculator
  • Contact forms per listing
  • Map-based property search

Budget: $2,000–$8,000

Freelancers & Agencies

Must-have features:

  • Portfolio with case studies
  • Services and pricing
  • Client testimonials
  • Contact and booking form
  • Blog for thought leadership
  • Social proof (client logos, stats)

Budget: $500–$2,000

Fitness & Wellness

Must-have features:

  • Class schedules and booking
  • Trainer profiles
  • Membership plans and pricing
  • Before/after galleries
  • Blog with fitness tips
  • Mobile-friendly design

Budget: $800–$2,500

Choosing the Right Features

Feature Simple Site Business Site Full Application
Pages 1–5 5–15 15+
Contact form ✓ ✓ ✓
Blog ✗ ✓ ✓
Booking system ✗ ✓ ✓
User accounts ✗ ✗ ✓
Payment integration ✗ Optional ✓
Admin dashboard ✗ ✓ ✓
Custom features ✗ ✗ ✓
Starting price $299 $899 $2,499

Let Me Build Your Industry Website

I build websites tailored to your specific industry needs. Every project includes:

  • Industry-specific features and layout
  • Mobile-first responsive design
  • SEO optimisation for your target keywords
  • Fast performance and security
  • Content management so you can update easily

👉 Browse my service packages to find the right plan for your business, or tell me about your project for a custom quote.

Where to start

Pick the part of this guide that addresses your current problem. Make one change, check the result, and decide what to do next. If you need help applying it to a Django website or app, tell me about your project.